Okay, so I've a business background and marketing is second nature to me, but what the hell were Mars thinking of?
Planning to add ANIMAL products to chocolate and ice cream? In 2007??
With vegetarianism increasing in popularity every day why on earth would they want to take a huge backwards step and probably send their company into terminal freefall?
Even your average neanderthal meaty would probably prefer not to have animal products in their chocolate.
I know they're American owned and a bit christian but even so.
Anyway, they've relented under pressure from normal people and they'll continue to be safe to eat - but probably will take decades to build up the trust they've lost in one mad moment.